Introducing Morning Stripe & Earthen Hues: A New Approach to Everyday Bedding

There is something special about a freshly made bed. It can change the mood of a room, make mornings feel a little slower and evenings a little more inviting. And while bedding is often treated as something that simply needs to match, we believe it can be much more than that.

It can bring colour into a neutral room, add subtle contrast to an otherwise simple bedroom, or create layers of texture and tone that make the space feel personal. Our newest bedding collection brings together two distinct yet complementary designs — Morning Stripe and Earthen Hues.

One brings the quiet rhythm of evenly spaced stripes. The other brings the warmth and subtlety of solid, earthy colours. Designed to be styled individually or mixed together, the collection gives you the freedom to create a bed that feels entirely your own.

Morning Stripe: A Quiet Play of Colour

Inspired by the gentle colours and simplicity of the morning, Morning Stripe features evenly spaced stripes set against a soft beige base. The design is deliberately simple. The equal-distance stripes create a sense of rhythm without becoming overwhelming, while the beige ground keeps the overall look warm and understated.

Available in six colour variations — Brown, Blue, Beige, Yellow, Green and Grey — Morning Stripe allows you to introduce just the right amount of colour into your bedroom. Each bedsheet comes with two matching pillow covers, creating an easy foundation for your bedding.

When Simplicity Makes the Statement

Morning Stripe is designed for those who enjoy patterns but don’t want it to dominate the room. The evenly spaced stripes add visual interest while remaining easy to pair with plain cushions, throws and duvets. They can work beautifully in minimal bedrooms as well as more layered, eclectic spaces.

And because the stripes are consistent and uncomplicated, you can change the rest of your bedding without having to change the bedsheet.

Earthen Hues: Colours Inspired by the Earth

Where Morning Stripe introduces a subtle pattern, Earthen Hues celebrates colour in its simplest form. 

The collection brings together a palette of understated, earthy shades inspired by the natural world and the quiet warmth of everyday spaces. The collection includes Rose Dawn, Cedar Green, Warm Sand, Magnet Black, Tobacco Brown, Infinity Blue and Buff Yellow.

These aren’t loud colours. They are considered shades designed to sit comfortably within a bedroom — adding character without taking away from the calmness of the space.

Rose Dawn brings a soft warmth, Cedar Green feels grounded and natural, while Warm Sand works beautifully as a versatile neutral. Tobacco Brown adds richness and depth, Infinity Blue introduces a calm, deeper tone, and Buff Yellow brings a muted touch of sunshine.

Magnet Black adds drama while still retaining the understated quality that defines the collection. Together, these shades create a palette that can move effortlessly between seasons, interiors and moods.

The Beauty Is in the Mix

The two collections were created to complement each other. You don’t have to choose between stripes and solids. Instead, you can use them together to create layers across your bed.

Pair a Morning Stripe Brown bedsheet with Tobacco Brown Earthen Hues bedding for a warm, tonal combination. Try Morning Stripe Blue with Infinity Blue for a calm, layered blue palette. Pair Morning Stripe Green with Cedar Green to bring a natural feel into the bedroom.

Or go in the opposite direction and create contrast. A Morning Stripe Blue bedsheet with a warm-toned duvet can bring an unexpected balance to the room. A yellow-striped bedsheet paired with a deeper brown or green can create a more expressive, collected look.

There are no fixed combinations. The collection is designed to let you experiment.

Complementary Doesn’t Always Mean Matching

There is a difference between a coordinated bedroom and a perfectly matched bedroom. When every element is the same colour, the result can sometimes feel predictable. Combining related shades gives the room more depth.

This is where the Morning Stripe and Earthen Hues collections work particularly well together. The stripes provide pattern. The solids provide balance. The lighter shades create breathing space, while deeper colours add depth. You can keep everything within one tonal family or introduce contrast through a completely different shade.

Made for Everyday Comfort

While colour and design are important, bedding ultimately needs to feel good.

The Morning Stripe and Earthen Hues collections are made with 100% cotton, bringing the natural comfort and breathability of cotton into your everyday bedding. Cotton bedding is easy to live with, comfortable through the night and well suited to the Indian climate.

Both Morning Stripe and Earthen Hues bedsheets can also be customised into fitted bedsheets with elastic, tailored to your mattress size for a snug, secure fit.

The fabrics are designed to be part of everyday life — washed, used, layered and enjoyed rather than kept only for special occasions.

A Collection That Lets You Create Your Own Combination

Morning Stripe and Earthen Hues may have different personalities, but they share the same idea: bedding doesn’t have to be predictable.

You can keep things soft and neutral with Beige and Warm Sand. Create a natural palette with Green and Cedar Green. Bring depth with Brown and Tobacco Brown. Or introduce contrast by pairing unexpected colours across your bedsheet, duvet and pillow covers.

Start with one colour you love and build around it. Mix stripes with solids. Combine warm and cool tones. Keep the palette tonal or introduce a contrasting shade.

There is no single right way to make the bed. And that is exactly the point.

Morning Stripe and Earthen Hues are designed to give you the freedom to make your bedding feel like yours.